US magazine to promote Scotland

Mar 18 2013

Scotland's landscape and scenery will be promoted by National Geographic under a deal with national tourism organisation VisitScotland.

The link-up with the publication is the latest project to celebrate the Year of Natural Scotland 2013.

The £400,000 campaign will take advantage of National Geographic's reach in both Europe and North America.

A VisitScotland television advert will be seen by millions of new viewers through National Geographic's channels in the US, the UK and France.

The magazine's English and French-language April editions, and its websites in the UK, France, US and Canada, will carry articles, advertising, photographs and other information all themed on natural Scotland.

The campaign builds on work already undertaken between the two organisations to promote the country's rugged landscape and national parks.

VisitScotland and National Geographic hosted a photo exhibition in London featuring some of Scotland's most stunning scenery.

First Minister Alex Salmond said: "National Geographic is an iconic, globally recognised brand and as such it is a terrific international showcase for Scotland's iconic landscapes.

"This is the Year of Natural Scotland and through this partnership millions of people around the world will find out more about the beautiful country we live in. We want to encourage as many people as possible to come to Scotland and this is a perfect way to show off to our old friends and new visitors just what a spectacular environment we have to offer."

Keith Bellows, editor-in-chief at National Geographic travel media, said: "It's a delight to partner with VisitScotland to help share this singular country with the world. Scotland is a treasure and I've long been shocked that its enchantments aren't more widely celebrated."