The first Commonwealth Games-branded T-shirts, caps and keyrings are available to buy online.
In the run-up to the 2014 tournament, sports fans can also purchase pin badges to show their support or wear a "hoodie" featuring Games mascot Clyde the thistle.
All the items are available at shop.glasgow2014.com before a wider range of goods, including Clyde soft toys, is unveiled next year.
Ty Speer, deputy chief executive of Glasgow 2014, said: "Goods will eventually be rolled-out to well-known retail outlets as well as venues and live sites as Games time approaches.
"I am sure this exciting first range of Glasgow 2014 merchandise will prove popular and I'm looking forward to being able to reveal the full array of Games merchandise next year."