Sep 7 2012 by Clair Fullarton, Kilmarnock Standard
KILMARNOCK town centre burst into colour and the sounds and smells of the global market last week.
More than 50,000 people came out to enjoy its fourth visit to the town to browse, enjoy some delicious street food and pick up unusual items.
Many of the stalls would be familiar to fans of the market but this time round there were a few notable additions, which included a few local traders, as well as a stall selling traditional Russian dolls and a Greek hot food stall.
Popular with Kilmarnock shoppers this time were the German Bratwurst grill, the flowers and plants stall and the macaroons – which had sold out by the Sunday!
And the global market’s visit seemed to prove positive for the rest of the town centre too, with Scott Darroch, manager of the Burns Mall, reporting the shopping mall saw an increase in footfall of between 15 and 20 per cent on the normal footfall for a Thursday and Friday.
Mr Darroch said: “This is an excellent event that draws both regular and new customers to the town over the four days, and gives Kilmarnock the opportunity to show off what it has to offer.”
Fiona Nicolson, Kilmarnock town centre manager, who was instrumental in bringing the market to the town for the first time last year and on its three subsequent visits, said: “The global market is not just about the four days of the event but about putting Kilmarnock on the map. Thousands of people, who don’t normally shop in Kilmarnock town centre, come for this event. Hopefully quite a few of them will come back at other times.”
Ms Nicolson, who has been carrying out research at the market, revealed that of those asked 30 per cent said they wouldn’t normally shop in Kilmarnock, and of those respondents, 76 per cent said they would shop in the town centre shops as well during their visit.
She also said that she has no definite plans to invite the global market to return as yet, but was keen to revisit the idea as a possibility in the new year.
She added: “My research shows that the majority of the Kilmarnock public are right behind the market.”
For more pictures of the global market, see next week’s Kilmarnock Standard.